Tourism Development Strategies During Pandemic of Covid-19

Rita Rahmawati; Dede Syahrudin; Novel Anak Lydon

doi:10.30997/ijsr.v5i2.249

Rita Rahmawati Department of Public Administration Master Program, Postgraduate School, Universitas Djuanda, Indonesia
Dede Syahrudin Department of Public Administration Master Program, Postgraduate School, Universitas Djuanda, Indonesia
Novel Anak Lydon Social, Environment and Development Sustainability Research Center, Faculty of Social Sciences and Humanities, National University of Malaysia, Malaysia

DOI: https://doi.org/10.30997/ijsr.v5i2.249

Keywords: Covid-19, tourism potential, tourism development strategy

Abstract

The research was motivated by the declining condition of tourism in Indonesia due to Covid-19, but it has the potential to develop further. Therefore, this study aims to describe the prospect and strategies for developing tourism during COVID-19. This research used a qualitative approach with descriptive methods by taking the case of tourism in Sukabumi Regency, Indonesia. Data were collected by observation and in-depth interviews by taking government and community leaders as key informants. Furthermore, informants who understand tourism development were selected through purposive and snowballing sampling techniques: related government (n=7) and the community (n=20). Data was also collected in focus group discussions to identify problems through swot analysis and formulate tourism development strategies. The study results show data that during the Covid-19 pandemic, tourism potential has increased in variety and innovation due to encouragement from the government and community efforts to independently develop their area as a tourist attraction when tourist visits are closed. The recommendation of this research is to make a grand design strategy for tourism development, developing and strengthening tourism institutions at the government and community levels, infrastructure development, and sustainable collaborative management.

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