Tourism Development Strategies During Pandemic of Covid-19

  • Rita Rahmawati Department of Public Administration Master Program, Postgraduate School, Universitas Djuanda, Indonesia
  • Dede Syahrudin Department of Public Administration Master Program, Postgraduate School, Universitas Djuanda, Indonesia
  • Novel Anak Lydon Social, Environment and Development Sustainability Research Center, Faculty of Social Sciences and Humanities, National University of Malaysia, Malaysia
Keywords: Covid-19, tourism potential, tourism development strategy


The research was motivated by the declining condition of tourism in Indonesia due to Covid-19, but it has the potential to develop further. Therefore, this study aims to describe the prospect and strategies for developing tourism during COVID-19. This research used a qualitative approach with descriptive methods by taking the case of tourism in Sukabumi Regency, Indonesia. Data were collected by observation and in-depth interviews by taking government and community leaders as key informants. Furthermore, informants who understand tourism development were selected through purposive and snowballing sampling techniques: related government (n=7) and the community (n=20). Data was also collected in focus group discussions to identify problems through swot analysis and formulate tourism development strategies. The study results show data that during the Covid-19 pandemic, tourism potential has increased in variety and innovation due to encouragement from the government and community efforts to independently develop their area as a tourist attraction when tourist visits are closed. The recommendation of this research is to make a grand design strategy for tourism development, developing and strengthening tourism institutions at the government and community levels, infrastructure development, and sustainable collaborative management.


Adam, R. (2022). Dampak Pandemi Covid 19 Terhadap Sektor Pariwisata di Kota Batu. Jurnal Ilmu Ekonomi (JIE), 6(3), 503–512.

Bahiyah, C., Riyanto, W. H., & Sudarti, S. (2018). Tourism Potential development strategy at duta beach, Probolinggo Regency. Jurnal Ilmu Ekonomi JIE, 2(1), 95-103.

Barreto, M., & Giantari, K. (2015). Strategy for Development of Hot Springs Attractions in Marobo Village, Bobonaro Regency, Timor Leste. Mario Barreto and Ketut Giantari.(2015). Strategy for the Development of Hot Springs in Marobo Village, Bobonaro Regency, Timor Leste",. E-Journal of Economics and Business Udayana University Bali, 4, 11-2015.

Bhammar, H., Li, W., Molina, C. M. M., Hickey, V., Pendry, J., & Narain, U. (2021). Framework for Sustainable Recovery of Tourism in Protected Areas. Sustainability, 13(5), 2798.

Bramwell, Bill, and Bernard Lane, eds. Tourism collaboration and partnerships: Politics, practice and sustainability. Vol. 2. Channel View Publications, 2003.

Bugalski, Ł. (2020). The Undisrupted Growth of the Airbnb Phenomenon between 2014–2020. The Touristification of European Cities before the COVID-19 Outbreak. Sustainability, 12(23), 9841.

Carr, A. (2020). COVID-19, indigenous peoples and tourism: A view from New Zealand. Tourism Geographies, 22(3), 491–502.

Couto, G., Castanho, R. A., Pimentel, P., Carvalho, C., Sousa, Á., & Santos, C. (2020). The Impacts of COVID-19 Crisis over the Tourism Expectations of the Azores Archipelago Residents. Sustainability, 12(18), 7612.

Director General for Tourism Policy, Ministry of Tourism, Greece & Adjunct Professor of Higher Education, Hellenic Open University, Patras, Greece, & Dionysopoulou, P. (2021). Agritourism entrepreneurship in Greece: Policy framework, inhibitory factors and a roadmap for further development. Journal of Sustainable Tourism and Entrepreneurship, 2(1), 1–13.

Fernández-Pérez, V., & Peña-García, A. (2021). The Contribution of Peripheral Large Scientific Infrastructures to Sustainable Development from a Global and Territorial Perspective: The Case of IFMIF-DONES. Sustainability, 13(2), 454.

García-Gallo, M. D., Jiménez-Naharro, F., Torres-García, M., Guadix-Martín, J., & Giesecke, S. L. (2021). Sustainability of Spanish Tourism Start-Ups in the Face of an Economic Crisis. Sustainability, 13(4), 2026.

Hall, C. M. (1999). Rethinking Collaboration and Partnership: A Public Policy Perspective. Journal of Sustainable Tourism, 7(3–4), 274–289.

Han, H., Lee, S., Kim, J. J., & Ryu, H. B. (2020). Coronavirus Disease (COVID-19), Traveler Behaviors, and International Tourism Businesses: Impact of the Corporate Social Responsibility (CSR), Knowledge, Psychological Distress, Attitude, and Ascribed Responsibility. Sustainability, 12(20), 8639.

Jaunis, O., Mojiol, A. R., & Kodoh, J. (2022). Agrotourism in Malaysia: A Review on Concept, Development, Challenges and Benefits. Transactions on Science and Technology, 9(2), 77–85.

Kim, E.-J., Kim, J. J., & Han, S.-H. (2021). Understanding Student Acceptance of Online Learning Systems in Higher Education: Application of Social Psychology Theories with Consideration of User Innovativeness. Sustainability, 13(2), 896.

Kitamura, Y., Karkour, S., Ichisugi, Y., & Itsubo, N. (2020). Evaluation of the Economic, Environmental, and Social Impacts of the COVID-19 Pandemic on the Japanese Tourism Industry. Sustainability, 12(24), 10302.

Kothari, H., & Perwej, D. A. (2021). Agro Tourism: A Way of Sustainable Development. Wesleyan Journal of Research, 13(68), 93–101.

Lee, W., & Kim, Y. H. (2021). Does VR Tourism Enhance Users’ Experience?

Liu, Y., Chin, W. L., Nechita, F., & Candrea, A. N. (2020). Framing Film-Induced Tourism into a Sustainable Perspective from Romania, Indonesia and Malaysia. Sustainability, 12(23), 9910.

Malkanthi, P. (2011). AGRITOURISM DEVELOPMENT: THE CASE OF SRI LANKA. ASEAN Journal on Hospitality and Tourism, 10(1), 3.

Miles, M. B., & Huberman, A. M. (1994). Qualitative data analysis: An expanded sourcebook. sage.


Nurhadi, F. D. C., & Rengu, S. P. (2014). STRATEGI PENGEMBANGAN PARIWISATA OLEH PEMERINTAH DAERAH TERHADAP PENDAPATAN ASLI DAERAH (Studi pada Dinas Pemuda, Olahraga, Kebudayaan dan Pariwisata Kabupaten Mojokero). Jurnal Administrasi Publik (JAP), 2(2), 325–331.

Önder, I., & Gunter, U. (2022). Blockchain: Is it the future for the tourism and hospitality industry? Tourism Economics, 28(2), 291–299.

Pitana, I. G., & Diarta, I. K. S. (2009). Pengantar Ilmu Pariwisata, Yogyakarta: CV. Andi Offset.

Pradana, M. I. W., & Mahendra, G. K. (2021). Analisis Dampak Covid-19 Terhadap Sektor Pariwisata Di Objek Wisata Goa Pindul Kabupaten Gunungkidul. Journal of Social Politics and Governance (JSPG), 3(2), 73–85.

Rahmawati, R., Apriliani, A., & Sastrawan, B. (2020). Stakeholder involvement through a partnership model for sustainable tourism development. International Journal of Psychosocial Rehabilitation, 24(8), 8153–8168.

Rahmawati, R., Pratidina, G., Mulyono, I. E., Rusliandy, R., Heryati, A., Hermawan, D., & Subagdja, O. (2020). Cultural Tourism Development Model for Local Community Livelihoods. International Journal of Psychosocial Rehabilitation, 24(10), 1534–1548.

Rather, R. A. (2021). Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic. Current Issues in Tourism, 24(23), 3275–3283.

Rijali, A. (2018). Analisis Data Kualitatif: jurnal alhadrahah. UIN Antasari Banjarmasin, 17(33).

Rubino, I., Coscia, C., & Curto, R. (2020). Identifying Spatial Relationships between Built Heritage Resources and Short-Term Rentals before the Covid-19 Pandemic: Exploratory Perspectives on Sustainability Issues. Sustainability, 12(11), 4533.

Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312–321.

Sun, W., Zhang, F., Tai, S., Wu, J., & Mu, Y. (2021). Study on Glacial Tourism Exploitation in the Dagu Glacier Scenic Spot Based on the AHP–ASEB Method. Sustainability, 13(5), 2614.

UNWTO, 2020. COVID-19 and Tourism 2020: A Year in Review. Available online: s3fs-public/2020-12/2020_Year_in_Review_0.pdf (accessed on January 1 2021).

Van, N. T. T., Vrana, V., Duy, N. T., Minh, D. X. H., Dzung, P. T., Mondal, S. R., & Das, S. (2020). The Role of Human–Machine Interactive Devices for Post-COVID-19 Innovative Sustainable Tourism in Ho Chi Minh City, Vietnam. Sustainability, 12(22), 9523.

Wang, F., Xue, T., Wang, T., & Wu, B. (2020). The Mechanism of Tourism Risk Perception in Severe Epidemic—The Antecedent Effect of Place Image Depicted in Anti-Epidemic Music Videos and the Moderating Effect of Visiting History. Sustainability, 12(13), 5454.

Wiyati, B. T. K. (2018). STRATEGI PENGEMBANGAN PARIWISATA DI KABUPATEN LUMAJANG (Studi pada Objek Wisata Puncak B29 di Desa Argosari Kecamatan Senduro Kabupaten Lumajang). POLITICO, 18(1).

Yamamura, E., & Tsutsui, Y. (2020). The Impact of Postponing 2020 Tokyo Olympics on the Happiness of O-MO-TE-NA-SHI Workers in Tourism: A Consequence of COVID-19. Sustainability, 12(19), 8168.

How to Cite
Rahmawati, R., Syahrudin, D., & Lydon, N. A. (2023). Tourism Development Strategies During Pandemic of Covid-19. Indonesian Journal of Social Research (IJSR), 5(2), 91-102.